The ambassadors of the new TDT channel are: Martina Klein, Carlos Jean and the couple Josef Ajram and Sulaika Fernández.
It’s not enough simply to be the new image: It takes much more to be an ambassador of TEN. Secuoya Group takes the premise of “Be Authentic” (Ser Auténtico) one step further and has filmed a group of ambassadors who will distinguish the personality of the channel in each of the subject areas that they undertake. The role of an ambassador of TEN is to be the channel’s image; participate in spots and promos; record your own production parts; and above all, leave the character behind and stay in person. These prominent personalities, despite their huge popularity, introduce themselves to TEN’s viewers in a natural way. They are authentic, like TEN.
What do you know about Martina Klein?
The popular model, actress and presenter has a strong media presence and is much loved by the Spanish. However, on TEN, we want our ambassador to show who she really is, when she is not under the spotlight. As an ambassador of the channel, the Argentinian-Spanish model takes the lead in the lifestyle area wherein you find programmes about architecture and decoration, among others.
Carlos Jean sets the tone
Carlos Jean needs no introduction. One of the most prominent national and international musicians, DJ’s and producers lands at TEN, to symbolise, with his own spirit, the authenticity of a channel that was conceived to set the tone. As well as being the image of the channel and godfather of the musical content that may be covered during this slot on the channel, Jean signs the music for the institutional advertisements and the launch campaign. This greatest exponent of Spanish electronic music commits, with his presence, to a fresh, non-exclusive, urban television project born to be different.
Ajram and Sulaika: a couple pushing the limits
Finally, Josef Ajram and his wife, Sulaika Fernández are the face, body and soul of the riskiest, most extreme and adventurous area of TEN. Under the brand “The Great Adventure” this elite pair of sportspersons star in several production slots/sketches that serve as preludes to programmes such as “72 hours” and “Seven Days in a lifeboat/lifeline” based on adventures and personal overcoming. Ajram, who is defined as a “Life Trader”, is, without doubt, one of the most comprehensive figures in sport and national coaching. He moves with the same ease in the stock exchange as he does in the riskiest of physical challenges. Josef and Sulaika – as a couple who mutually complement each other – show the viewers that there are no limits and put to the test, both, their physical and mental skills.