Grada 1 TV once again runs as support for the emerging disciplines and guarantor of women in sport with a new project combining audio-visual communication and a brand image.
Through branded content for Ford España, produced by Enminúscula, and also Grupo Secuoya, Grada 1 TV makes a step forward in corporate communication through a story about overcoming adversity, with hopeful anticipation and satisfaction for reward. Intrinsic values of any sport, which Ford would like to support and seal with the dissemination of a video starring Spanish Weight-Lifting Champion, Lidia Valentín on their official YouTube channel.
In the video, the renowned athlete tells us how she began to take up the sport. She shares her motivations and reveals the unknown side of a champion and all her characteristics.
With “Lidia Valentín, una historia de superación” [Lidia Valentín, a story about overcoming adversity], Grada 1 TV positions itself as a partner with the companies involved in projects that serve to exalt sports values in general, and in particular, emerging sports. With Ford España’s collaboration, the sports platform content of Grupo Secuoya opens a window to joint work with the most renowned firms to disseminate the importance of overcoming adversities, effort and all the positive aspects of sports competitions.