Both companies have reached a collaboration agreement that will translate into the creation of joint products, which will respond to the brands’ new needs in their overall relationship with their audiences.
The agreement will lead to the coming together of two absolute reference companies in their respective markets. Weblogs SL is a leading company in the creation of digital editorial content, with over forty highly influential blogs in many other business niches, accounting for thirteen million technical users; while Grupo Secuoya is the main independent producer of audiovisual content in the country, through its three business lines (Services, Contents and Communication and Marketing) and over twenty companies. .
The framework agreement will allow for the creation of joint products that will lead to new communication solutions for branded content and transmedia. In addition, a team made up of professionals from both companies will create a new lab. They will work jointly on these new products and formats and thus further explore new markets.
Lastly, the agreement will also serve to boost a program for the audiovisual development of editorial content, which will be used by creators for consultancy on how to take the leap towards video formats, and on content management and profitability.
This operation is part of Grupo Secuoya’s digital strategy that aims to achieve a favorable position for the company so as to compete globally in new environments and on online markets.