The Group went from an adjusted EBITDA of 8,06 million in 2013, to 9,80 million in 2014, an increase of 22%.
The Secuoya Group continues its growth trend during 2014. The economic data highlights the 8,17% increase in annual turnover with respect to the previous financial year, from 45,461 thousand euros in 2013 to 49,178 thousand euros in 2014 (proforma). The Group also repeated the growth trend of previous years, going from an adjusted EBITDA (proforma) of 8,055 thousand euros to a figure that, in 2014, increased to 9,800 thousand euros, an increase of 22 per cent. This increase is due mainly to organic growth in the services division, consolidation of the content areas and the higher importance of the Marketing and Communication Department. The Group also maintains a low level of debt. Net debt is 1.04 times its adjusted EBITDA, which has allowed the growth of the Company without increasing indebtedness over the reasonable EBITDA debt ratios.
The evolution of these figures and the profit margins shown in Secuoya’s annual accounts reveal the efficiency of the Group’s management and the successful integration of the different businesses on the basis of three objectives: profitability in all projects, maintain high levels of growth and the search for new business opportunities, either jointly with third parties or alone. The Secuoya Group, which regards the financial support of the main shareholders as an important pillar for their progression, has experimented a growth in new business areas and a consolidation of their traditional businesses in 2014. The Company is currently immersed in an international expansion, focused mainly on Latin America, through investments, incorporation of companies with local partners and the acquisition of highly successful producers. For its part, the increase in activity in television content production has consolidated the Group producers as a benchmark in the sector, with titles such as Something to Celebrate, “Vive Cantando”, “Tribus”, 40 Degrees North and so on.
Furthermore, the development of digital content projects has positioned Viewin as a key firm in the YouTube content management. With regard to the development of traditional businesses, outsourcing has led to an increase in market share in the financial year 2014 and to the incorporation of the engineering company, Bienvenido Gil to the Group.
Likewise, the consolidation in the market as a leading brand in outsourcing TV network operational areas and private producers, is worthy of mention and in particular, the agreement reached with Prisa for which they allocated the camera operator service and ENG’s on an exclusive basis. Focused on increasing its presence at a regional level even more, in 2014, Grupo Secuoya entered the public tender for the indirect management of 7RM (a regional Murcia channel) and it was awarded to CBM (a subsidiary of the Company) on the 1st April 2015. Similarly, they also won the tender for the preparation and supply of images for TVE in Castilla La Mancha, Murcia, Melilla and Aragon, as well as the renewal of the branches in La Rioja, Cantabria, Basque Country, Navarra, Valencia and Galicia. The tender for a branch at Canal Castilla La Mancha and the maintenance for TPA (a regional Asturias channel) complete this area. Moreover, in 2014, the Secuoya Group launched the FACE Entrepreneurship Project through the subsidiaries, Efecto Global and Nóvigo, financed by the European Commission. It is an ambitious transmedia campaign that will address the fear Europeans have of failure when starting up a business.
As crystallisation of the Group’s development, Secuoya decided to distribute the gross amount of 0.0838123 Euro per share to the shareholders with the right to receive dividends last September. With this action, the Company wanted to reflect their gratitude for the trust deposited in them by their investors and the audiovisual industry itself.