Grupo Secuoya’s brings together 85% of Murcia’s producers and 82% of local televisions and the region’s cable TV. This local participation in the bid is underpinned by the experience of a leading group in outsourcing services, content creation and audiovisual services. The call for tender will award the indirect management of Murcia’s public television, which covers the broadcast of programs and news, and management of advertising. Once again, Secuoya commits to the television channels of autonomous regions and allows them to project themselves in the audiovisual field.
Grupo Secuoya continues down the path of growth and presents its bid for tender for the indirect management of Murcia’s television audiovisual communication services.
Grupo Secuoya has 700 employees, 45 production centers and products placed in the three main audiovisual channels: Antena 3, Telecinco and TVE-1. The group is currently working for most televisions in autonomous regions: Aragon, Extremadura, Asturias, Canary Islands, Catalonia, Castilla La Mancha. The group is present throughout the value chain and in 2014 set out to consolidate its presence in the international arena and to acquire new companies as its main pillars. Another strength that backs this bid is Grupo Secuoya’s solvency, as the group is listed on the MAB alternative stock market. The regional authorities have pointed out that the project’s financial viability will be a determining factor in awarding the contract.
The contract will be for a period of three years and renewable for another three years. The conditions stipulate that the awarded company will have to produce news programs, public services for dissemination, and entertainment that reflect the region’s traditions and singularities. To this end, Grupo Secuoya’s project is the most ambitious in its bringing together of most of Murcia’s existing producers and television channels. From the over 40 production companies in Murcia, a total of 34 (85%) have joined Grupo Secuoya, along with 82% of local television channels. Hence, Grupo Secuoya’s bid guarantees that it can preserve the local regional character thanks to the large participation of local audiovisual companies. Grupo Secuoya’s bid for this call to tender for the management of Murcia’s TV is a safe bet thanks to the group’s track record, solvency and audiovisual achievements, irrespective of political allegiances that may favor or impair them. The regional government in Murcia aims to boost the audiovisual sector in the region through this model of indirect management of television public services, and to offer its citizens a type of television that is much closer to their culture, customs and concerns and that is different to that offered by TDT. By implementing this measure, Murcia’s regional authorities have been become the first to take advantage of the new communications bill approved by the central government in 2012, in order to introduce a private public partnership in public social communication management.
