The company’s integration model based on content creation, distribution, production and provision of services is exported to the United States of America
Grupo Secuoya lands in the United States of America and positions its brand in the southern part o the country after opening offices in on Brikell Avenue in Miami, the large financial centre. Secuoya USA, INC was recently formed and has now been based in Florida for two months. The goal is to identify and seize business opportunities in the North American market and thus export our integration model that is based on content creation, distribution, production and provision of services. The offices are in dialogue with the main audiovisual groups in Florida in order to establish a TV programme production centre. The company aims to close its first year in the United States of America with substantial figures in the books and has made all content and services from its national and international portfolio available to the American market.
The company is about to sign an agreement with the first American company to work on digital content production for the Latino and Anglo windows. The audiovisual services unit at Secuoya USA, INC, is also reaching an agreement to hold shares of one of the main companies that works on added value services for the disabled (subtitling, audio description, dubbing and mobile apps). In terms of content, Secuoya has reached an important agreement for the production of thematic musical programmes with an important PBS television channel, as well as other parallel content production and services contracts both in Miami and New York. Simultaneously, Secuoya USA, INC is assessing the opening of a business unit for news content production, with national and international contributions. Grupo Secuoya is currently in negotiations with two channels to implement the model.
Jesús Martín, chair of Secuoya USA, INC, leads a group of senior professionals from Grupo Secuoya Spain, who have joined this initiative of internationalisation. They lead a team made up of high-level local professionals who specialise in the different department and services, thus completing the company’s presence in the United States of America.