The television version of the number one morning show in Spain “Anda Ya” will be broadcast this summer on TEN, in which Dani Moreno “El Gallo” and his team will feature in various parts where humour and music will be the strong points. Three hours a day to shift the most represented characters of musical radio to the television screen.
Eva Cebrián, director of the music channels for PRISA Radio in Spain and Raúl Berdonés, president of Grupo Secuoya, have signed a strategic agreement in accordance with LOS40 and TEN to collaborate in the production of a musical programme that will be broadcast on channel TEN at breakfast time.
The agreement between LOS40 and TEN demonstrates the commitment of Grupo Secuoya’s channel TDT for their in-house production. Likewise, TEN validates its commitment to young viewers, which fits in with the channel’s target audience. Aimed at an audience aged between 13 and 45, TEN is a television channel that does not discriminate by reason of age, gender or ideology. It is an open television channel, with white line editorials, where real stories and information free of politics predominate. In such a way, a viewer of TEN is varied but demanding, someone who searches for entertainment and dramatic stories, real, authentic and who wants to be surprised.
For Raúl Berdonés, the new programme symbolises a commitment by the channel “to reach out to, among others, the young public, speaking their language, with content that is attractive and that responds to the requirements of a strategic target audience that also demanding It is a challenge that we undertake with a leading radio show and an incomparable team of people”.
In this new in-house production, Dani Moreno “El Gallo” and his team lead a variety of segments that will incorporate the best selection of video clips from all over the world.
The programme, which will be broadcast daily from 7 o’clock in the morning will bring the best music and the most fun and refreshing segments over the space of three hours, to transmit the feeling of the radio format and the listener to the television screen.
With the release of “Anda Ya for TEN”, the television channel validates its stake for authentic characters and content, a trademark of the channel, and a summer project/design that combines an adaptation of all of the summer genres and access to the young viewers.
The television version of “Anda Ya” will focus on advice with a sense of humour, reviews and interaction with people on the street. Lead paragraphs in which the presenters will show us every corner of the radio, brimming with charm and breaking down what until now we understood to be a music programme servicing the youngest audience.
LOS40 belong to PRISA Radio, a group of radio stations who this year celebrate their 50th anniversary with a schedule of great events, a bona fide celebration dedicated to the public which will offer unique moments during the months ahead. Over the course of these 5 decades, LOS40 has shaped music history for several generations and continues to be a national and international music reference, in entertainment, leisure and trends.
With a presence in 11 countries, LOS40 is the first global brand of musical radio in the world. In recent years its growth, digitally and on social networks, on an international level proves its great potential as a cross-platform musical entertainment brand. In Spain, this top musical radio programme with 2,975,000 listeners internationally has a social influence of 21.5 million followers with almost four million of those in Spain and eighteen million in Latin America. LOS40 is also a leader in the creation of musical events with more than 800 events annually and five million spectators a year.
TEN, owned by Grupo Secuoya, is a Televisión Digital Terrestre channel, which began broadcasting on 28th April, 2016. With differential and integrated planning, the channel bases its programming on entertainment content with formats that range from factual, reality shows, documentaries, docu-style series, game shows, etc.
With an earlier than usual prime time, a new approach to the news (consisting of breaking news about the environment, science, gossip, etc), TEN is a non-exclusive channel, with white line editorial and a commitment to the digital world.