It is one of the most solid and emblematic companies on the Peruvian independent scene.
Peru is the first step in Grupo Secuoya’s path towards internationalization via a model of success. The next stops, in the short term, will be Chile, Colombia, Mexico and the USA.
Grupo Secuoya takes on the Latin market after buying a participation in the local production company Imizu, one of the most solid companies in the Peruvian audiovisual scene. The agreement for a 51% purchase of the company’s capital by Secuoya is the first step in a long journey towards internationalization, which is the company’s current goal.
Secuoya Content Distribution has taken this operational move abroad in order to export its tried and tested formula, which consists in being present throughout the audiovisual value chain, in creating a network of content, meeting the demands for services, and building new local and international business and distribution models. By having signed the agreement with Secuoya, Imizu assumes a privileged position compared to other local competitors as it now counts on a benchmark audiovisual group. Thanks to this new partner, the company’s catalogue has grown by including both its own and third party’s productions, from entertainment and fiction to factual entertainment, branded content and documentaries.
Raul Berdones, the Chairman of Grupo Secuoya explains, “By taking Peru on board, we are attempting to implement our model over there and to access the market in terms of content, marketing and services – this agreement is our way of creating a Peruvian Secuoya”.
Peru is the first stop in this unstoppable race. In the short term, agreements will be reached in the most emblematic countries: Chile, Colombia, Mexico and the USA. The group’s international strategy is very clearly aimed at having the capacity to compete at global level. For this purpose, the audiovisual group has developed an attractive catalogue that has been a great hit at all international markets and seeks partners in all countries. Secuoya’s network is therefore made up of partner production companies and partners in each country that ease the way into the local market.
Imizu was founded in 2006 as an alternative for the creation of new formats (imizu.pe/imizuinternacional ). Imizu not only manages projects but also generates content. In fact, over the last 8 years since its foundation, the company has produced over 1000 hours of television for local Peruvian channels, including series (‘Médicos en alerta’, ‘Clave uno’, etc.) and soap operas (La Lola’ y ‘Corazón rebelde’ among others). Imizu has managed to place its products on the main Latin American markets and also targets the Hispanic viewers in the USA.