The 8th edition of Agripina’s Awards was held on November 29, a reference festival and a meeting point for members of the advertising, marketing and communication sector in Spain, a market representing 14,000 million euros, bringing together 35,000 companies, 89,000 workers and that accounts for 1.2% of GDP.
Secuoya Nexus has been awarded with an Agripina Award for its Virtual Reality project ‘Despierta tu 7º sentido’ made for the Rives beverage brand. The objective of this campaign was to communicate in a different and disruptive way, to take advantage of new technologies to offer a unique moment.
Through two different virtual scenarios, the audience was offered a fun game in which they had to demonstrate their ability to prepare their ideal cocktail.
The Agripina Award recognizes the proposal that best transmits the fusion of a physical environment with another virtual one, or the experience in a completely virtual environment.
Sequoia Nexus was also presented to the following categories:
- Corporate: with the corporate report called ‘Reggane’ made for Repsol.
Social Media: with the Social Media content strategy implemented in the digital newspaper El independiente.
Branded Content: with the transmedia project ‘Viajeras con B’, which is already in its third season and which is being developed with the travel agency B the travel Brand.
Sequoia Nexus continues to create new ways to connect brands and people.