The final broadcast aired on Sunday, July 7th
For the program, produced by Secuoya Contenidos for DMAX, Secuoya Nexus has undertaken a revolutionary digital strategy and is reaping the rewards after its huge success on different social networks. With clips created and meant to be viewed on digital platforms, it has racked up more than half a million views this season alone. Moreover, the sum of both the exclusive content and the adapted one, amounted to more than 4.5 million views.
The trasmedia strategy (or multiplatform storytelling) carried out has been based on five pillars in order to portray humanity and women’s role within the National Police force beyond the uniform and everything that entails. An expedition through Madrid’s sewers, a talk between an aspiring detective and an agent with more than 30 years of experience in the force, a visit to CEFRONT (National border control center), a day with a cavalry unit agent and a social experiment to determine how young people regard National Police are the clips which have gathered more than half a million views and have spurred a positive feeling among those who follow the program on social networks.
Nexus has been working, not only on these clips, but on each and every one of the programs during the airing as well in order to select the best moments and adapt them to meet social networks´ requirements. In fact, a total of 18 clips have been distributed on Facebook gaining 3.810.000 viewings and similarly, 31 to Twitter, where it gained 132.500 viewings.