Grada 1 (SECUOYA) will provide audiovisual content for the internal television channel in the 14 GO fit sport centres (GRUPO INGESPORT).
Grada 1, the audiovisual sports content platform of the Secuoya Group and Go fit, the leading chain of sport centres in Spain, signed an agreement by which Grada 1 will provide content for the internal television channel broadcast in all their facilities. The objective is to connect the more than 130,000 users Go fit has in Spain and Portugal with emerging sport.
The signing took place on the premises of Go fit in Vallehermoso, the largest gym in Spain and one of the largest in Europe, between the president of the Secuoya Group, Raul Berdones and Gabriel Saez, president of the Go fit sport centres. Elite athletes such as Fermin Cacho, ambassador for GO fit, Damian Quintero (karate), Lidia Valentin (Olympic weightlifting) and Alvaro Rodriguez (athletics) also attended the event.
GO fit, with 13 centres in the Iberian Peninsula and one in Portugal, is the chain with more users in Spain: a total of 130,000, which, in 2016 will become 200,000, once six new centres have opened. From now on, all their users will be able to enjoy audiovisual content produced by Grada 1, which will be broadcast through the internal television circuit available in the halls and common areas of the gyms, as well as on the individual LCD screens of the latest generation cardio machines.
“We are pleased to participate in this project with the Ingesport Group, a company that is growing year after year with great success throughout Europe”, said Raul Berdones, president of the Secuoya Group. Gabriel Saez, president of the Ingesport Group, asserted that “thanks to the audiovisual resources offered by the Secuoya Group, we will become closer to our large family of users”.
Reports, tutorials, broadcasts, interviews, archive material and recordings made by the athletes themselves, conforms the variety of audiovisual content that the Secuoya Group will supply GO fit TV through Grada 1.